ANTICIPATE
What is changing right now?
Trends, foresight, opinion, scenarios.
You’re here if…
- “Your three-year strategic plan rests on market assumptions no one has revisited since they were written.”
- “A trend is emerging in a specific segment and you don't know if it's signal or noise.”
- “The executive committee is asking for a five-year scenario and no one wants to own it alone.”
What we answer
- What consumption or opinion trends are taking hold in Morocco?
- Is this weak signal a lasting phenomenon or a passing fashion?
- What plausible scenarios should guide your strategic plan?
- Which segments are driving these shifts first?
How
Trend monitoring and analysis, interviews with experts and early-adopter populations, scenario-based foresight workshops, longitudinal tracking of opinion indicators.
What you receive
- A documented trends note
- Two to three argued scenarios
- Strategic implications and recommendations
Timeline and budget
Fieldwork and delivery timelines depend on the exact scope of the study and are confirmed in the proposal. The budget bands below frame the discussion from the brief onward.
120–250k MAD250–500k MAD500k–1M MAD+1M MAD