ENTER
How big is this market, really?
Sizing, competitive structure, demand forecasting — informal economy included.
You’re here if…
- “You're preparing an investment case and the market figure you have is three years old and comes from a generic report.”
- “An international player has announced it's entering, and your executive committee wants to know if there's still room.”
- “You have to choose between two markets or two regions and the budget only covers one launch.”
What we answer
- What is the real size of the market, informal economy included?
- How is the market structured between formal and informal players?
- What growth rate should you expect over 3 to 5 years?
- Which segments concentrate solvent demand?
- Which barriers to entry actually apply to you?
How
Bottom-up sizing cross-checked against available sector data, expert and value-chain interviews, triangulated field estimation of the informal market, demand forecasting model.
What you receive
- A quantified market model (spreadsheet file)
- An executive summary for the board
- A segment matrix ranked by potential
Timeline and budget
Fieldwork and delivery timelines depend on the exact scope of the study and are confirmed in the proposal. The budget bands below frame the discussion from the brief onward.
120–250k MAD250–500k MAD500k–1M MAD+1M MAD