Solutions
The Moroccan benchmark repository
Every MindMap finding makes more sense read against a market benchmark than in isolation. MOSAÏQUE builds that benchmark, category by category, from studies run in Morocco. In development — founding subscribers are shaping which categories get covered first.
The price tipping point
A method combining conjoint analysis and price-sensitivity testing to identify, before you change a price, the threshold at which volume drops off — segment by segment rather than as a national average.
The market's pulse, tracked over time
A longitudinal tracking system — awareness, image, satisfaction or opinion — measured at regular intervals rather than captured once, so you see a shift coming before it costs you.