CREATE
Will it work, before you spend?
Concept, product and packaging testing, volume forecasting.
You’re here if…
- “The concept has existed internally for six months and no one has shown it to a customer.”
- “You have to choose between several packaging options and the internal debate goes in circles.”
- “The volume forecast underpins an investment you can't undo.”
What we answer
- Does the concept meet a real need, better than the current offer?
- Which packaging or format maximises purchase intent?
- What is the one-year volume forecast, and under what assumptions?
- What pre-launch adjustments reduce the risk of failure?
How
Quantitative concept testing with a control group, blind and branded product testing, packaging testing via simulated shelf choice, volume forecasting model.
What you receive
- Purchase-intent score by variant
- Format or packaging recommendation
- Volume forecast with a confidence interval
Timeline and budget
Fieldwork and delivery timelines depend on the exact scope of the study and are confirmed in the proposal. The budget bands below frame the discussion from the brief onward.
120–250k MAD250–500k MAD500k–1M MAD+1M MAD