CONVINCE
Is the message landing?
Pre-testing, campaign tracking, media contribution, social listening.
You’re here if…
- “The campaign is going into production and no one has checked whether the message lands as intended.”
- “You've spent on media and don't know what actually drove sales.”
- “Social media is talking about your brand and you find out from a press article.”
What we answer
- Is the ad message understood, credible, and attributed to the right brand?
- What is the real contribution of each media channel to sales?
- How do awareness and image evolve during and after the campaign?
- What does the volume of online conversation say, and in what tone?
How
Ad pre-testing (comprehension, likeability, brand attribution), campaign tracking, simplified media mix modelling, qualified social listening.
What you receive
- A pre-test diagnostic with a distribution recommendation
- An awareness and image tracking curve
- A channel-by-channel contribution breakdown
Timeline and budget
Fieldwork and delivery timelines depend on the exact scope of the study and are confirmed in the proposal. The budget bands below frame the discussion from the brief onward.
120–250k MAD250–500k MAD500k–1M MAD+1M MAD