PRICE
How much are they willing to pay?
Elasticity, conjoint, trade-offs, brand contribution.
You’re here if…
- “You're raising prices and don't know where volume drops off.”
- “A competitor is cutting prices and you have to decide whether to follow.”
- “You're launching a range and no one internally agrees on the psychological price point.”
What we answer
- What is the acceptable psychological price for each segment?
- At what price point do you lose critical volume?
- Which attributes of the offer justify a premium, and which are worth nothing to the customer?
- How do your prices position against perceived competition?
How
Conjoint analysis, Van Westendorp price sensitivity testing, Gabor-Granger for elasticity, discrete choice modelling.
What you receive
- An elasticity curve by segment
- A contribution matrix of attributes to perceived value
- A pricing recommendation with a quantified margin of manoeuvre
Timeline and budget
Fieldwork and delivery timelines depend on the exact scope of the study and are confirmed in the proposal. The budget bands below frame the discussion from the brief onward.
120–250k MAD250–500k MAD500k–1M MAD+1M MAD