UNDERSTAND
Who are they, and what actually decides them?
Segmentation, U&A, ethnography, decision journeys.
You’re here if…
- “Your marketing plan targets everyone because no one has decided who the priority customer actually is.”
- “Sales are flat and no one can say why the typical customer profile has changed.”
- “You're launching an offer built on internal assumptions that have never been tested in the field.”
What we answer
- How many distinct segments make up your market, and on what basis?
- What usages and attitudes structure the purchase decision?
- What is the real decision journey, step by step?
- Which segments are you under-serving that competitors are over-serving?
How
Quantitative segmentation via cluster analysis, Usage & Attitude study, ethnographic interviews at home or point of sale, decision-journey mapping.
What you receive
- A named, documented segment typology
- Size and value of each segment
- A priority targeting guide
Timeline and budget
Fieldwork and delivery timelines depend on the exact scope of the study and are confirmed in the proposal. The budget bands below frame the discussion from the brief onward.
120–250k MAD250–500k MAD500k–1M MAD+1M MAD